
Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
- Undertittel
- An Asian Perspective
- Redaktør
- Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319814124
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 22.4.2018
- Antall sider
- 184
