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Service is Front Stage
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Service is Front Stage

Forfatter:
innbundet, 2006
Engelsk
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Undertittel
Positioning Services for Value Advantage
Forfatter
J. Teboul
ISBN
9780230006607
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
29.9.2006
Antall sider
172