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Sensory Marketing
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Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Opplag
1st ed. 2009
ISBN
9781349366491
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
21.5.2009
Antall sider
183