The Coue method centered on a routine repetition of this particular expression according to a specified ritual--preferably as much as twenty times a day and especially at the beginning and at the end of each day. When asked whether or not he thought of himself as healer, Coue often stated that I have never cured anyone in my life. All I do is show people how they can cure themselves. Unlike a commonly held belief that a strong conscious will constitutes the best path to success, Coue maintained that curing some of our troubles requires a change in our unconscious thought, which can be achieved only by using our imagination. Although stressing that he was not primarily a healer but one who taught others to heal themselves, Coue claimed to have effected organic changes through autosuggestion.