
Segmentation in Social Marketing
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Undertittel
- Process, Methods and Application
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9789811094576
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 16.6.2018
- Antall sider
- 214
