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Segmentation in Social Marketing
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Segmentation in Social Marketing

innbundet, 2016
Engelsk

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.

Undertittel
Process, Methods and Application
Opplag
1st ed. 2017
ISBN
9789811018336
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
28.10.2016
Antall sider
214