
Segmentation in Social Marketing
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
- Undertittel
- Process, Methods and Application
- Opplag
- 1st ed. 2017
- ISBN
- 9789811018336
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 28.10.2016
- Antall sider
- 214
