Seasoned (not Senior) Movement Playbook

"e;One of many,"e; takes on a new meaning when looking at the population born in the United States between 1946 and 1964. Following World War II, the birth rate experienced an explosion of sorts, hence the label Baby Boomers. In the United States in 2025 approximately 11,400 people turned 65 every day. Targeted to the Baby Boomer market SEASONED (not Senior) MOVEMENT is an interactive Playbook of stories, insights, and references to maximize life in our later years. When one is a senior in high school or college, the next step is graduating into another full phase of life. As a senior citizen, the next step is ending the life one has lived. As a collective group of SEASONED individuals, the wealth and breadth of extensive life experience captures the essence of each of us. Individuality comes into play versus being lumped into a profile of near the end seniors. Words have power. Welcome to the SEASONED MOVEMENT. A movement for KINDNESS, APPRECIATION, and COMPASSION.