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Scenario Planning
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
- Undertittel
- The Link Between Future and Strategy
- Forfatter
- H. Bandhold, M. Lindgren
- ISBN
- 9780230511620
- Språk
- Engelsk
- Utgivelsesdato
- 4.12.2002
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
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