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Scaling the Tail: Managing Profitable Growth in Emerging Markets
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

innbundet, 2015
Engelsk
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Opplag
1st ed. 2015
ISBN
9781137543530
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
6.8.2015
Antall sider
163