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Scaling the Tail: Managing Profitable Growth in Emerging Markets
Scaling the Tail: Managing Profitable Growth in Emerging Markets
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Scaling the Tail: Managing Profitable Growth in Emerging Markets

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "e;scaling the tail."e; This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
ISBN
9781137538598
Språk
Engelsk
Utgivelsesdato
17.12.2015
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