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St? ß?ß??? Thinking, Fast and Slow, ? Daniel Kahneman e???e? ??at? ?? ?????p?? s???? pa?????? ?a??asµ??e? ?a? pa?????e? ap?f?se??, pa???s?????ta? µ?a se??? ap? ?d?e? p?? ap???µ?se ap? t? s??e??as?a t?? µe t?? Amos Tversky ep? de?aet?e?. ??t? ? saf?? ?a? ?ept?µe??? pe?????? ?a? a????s? e??a? ??a p???t?µ? e??a?e?? ??a ?p???? ep???µe? ?a ?ata???se? t? µpest s??e? t?? Kahneman: pe???aµß??e? µ?a d?e??d??? e????s? t?? st???? t?? s????af?a, µ?a s???t?s? t?? ßas???? e?????? p?? d?e?e????ta? st? ???? t??, s?µpe???aµßa??µ???? t?? e???st???? ?a? t?? p???ata???e??, ?a? ???sµ??? ßas???? ????, ?p?? ? a?????s? ?a? t? fa???µe?? t?? d????. ?a???e? ep?s?? µ?a e?sa???? st?? a?t??t?p? t?? ????? t?? Kahneman se t?µe?? ?p?? ? ????????a, ? p???t??? ep?st?µ? ?a? ? s?µpe??f????? ??????µ?a, ?a??? ?a? µ?a s???t?s? t?? ?????te??? ep????se?? t?? ????? t??, d????t?? sa? ??a ?sa ??e???este ??a ?a ?ata???sete a?t? t? ß?ß??? µe t? µe???? ep????? se µ???? 50 ?ept?. S?et??? µe t? Thinking, Fast and Slow : ?? ß?ß??? Thinking, Fast and Slow p??sd?????e? d?? s?st?µata s?????, p?? a?af????ta? ?? S?st?µa 1 ?a? S?st?µa 2, ta ?p??a ?a???????? t?? t??p? µe t?? ?p??? epe?e??a??µaste t?? p????f???e? ?a? ?aµß????µe ap?f?se??. ??t? e??a? a?t?st???a t? ""???????"" ?a? t? ""a???"" ap? t?? t?t??, ?a? s??e??????ta? ??a ?a µa? ß????s??? ?a ?????µe ep??????. ?? ß?ß??? d?e?e??? ep?s?? t?? p???ata???e?? ?a? t?? p???e? p?? ?d????? t??? a????p??? st? ?a e?e????? pa?????a, e???????af?µ??e? µe µe??te? pe??pt?se?? ?a? pa?ade??µata ap? t?? p?a?µat??? ???.


S?et??? µe t?? Daniel Kahneman : ? Daniel Kahneman e??a? ?s?a?????aµe???a??? ????????? ?a? ??????µ??????. ???a? pe??ss?te?? ???st?? ??a t? µa????????a s??e??as?a t?? µe t?? ???????? Amos Tversky, µe t?? ?p??? d?e???a?e t?? ??e??a ??a t? ???? ap?f?se?? p?? t?? ????se t? ß?aße?? ??µpe? ??????µ???? ?p?st?µ?? t? 2002. ? ??e??? t??, ?a? ?d??? ? s??e??as?a t?? ep? se??? et?? µe t?? Richard Thaler, ß?aße?µ??? µe ??µpe? t? 2017, d?ad?aµ?t?se s?µa?t??? ???? st?? ?d??s? t?? ped??? t?? s?µpe??f?????? ??????µ????. ? Kahneman e??a? s?µe?a ?µ?t?µ?? ?a????t?? ????????a? ?a? d?µ?s??? ?p???se?? st? ?a?ep?st?µ?? t?? Princeton