Robo Advisors Compared to Traditional Investment Business in Retail Banking

Bachelor Thesis from the year 2017 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,0, University of Tubingen, course: Bachelorseminar in Bankmanagement, language: English, abstract: This text was translated with the help of AI and reviewed by the GRIN editorial team. This study examines whether Robo Advisors in Germany have the potential to displace traditional investment business in retail banking. Fintech startups are currently shaping the digital transformation in the banking sector significantly. While banks have lagged in innovation in investment business, fintechs have emerged with digital business models for retail customers' asset management. These so-called Robo Advisors aim to challenge banks' market share in investment business and offer customers a more attractive alternative for their asset management.