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Rivalry and Group Behavior Among Consumers and Brands
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Rivalry and Group Behavior Among Consumers and Brands

Forfatter:
innbundet, 2021
Engelsk

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

Undertittel
Comparisons In and Out of the Sport Context
Opplag
1st ed. 2021
ISBN
9783030852443
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
18.9.2021
Antall sider
136