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Ribbon Culture
Ribbon Culture
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Ribbon Culture

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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
Undertittel
Charity, Compassion and Public Awareness
ISBN
9780230583382
Språk
Engelsk
Utgivelsesdato
17.1.2008
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