Spar
Retail Brand Equity and Loyalty
Forfatter:
heftet, 2016
Engelsk
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
- Undertittel
- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
- Forfatter
- Julia Katharina Weindel
- Opplag
- 1st ed. 2016
- ISBN
- 9783658150365
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 19.9.2016
- Forlag
- Springer
- Antall sider
- 195
