Reset Rethink Reposition

Some brands are destined for greatness while other companies have to struggle to find their footwork or brand image in the minds of the customers. To wait for a year or a whole lifetime is the choice that every company's decision-makers need to make. Sometimes the path to success is just to stop, rethink if this is your aim and restart with some additions or subtractions. The strategy that I will keep referring to in this book is just that. This book will give you the exact things and how to measure them with an in-depth understanding of who else did it and how? I will also be highlighting some of the strategies that I think some of the well-known brands should take to achieve greatness.