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Research Methodology in Marketing
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Research Methodology in Marketing

innbundet, 2019
Engelsk
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research.
Undertittel
Theory Development, Empirical Approaches and Philosophy of Science Considerations
Opplag
2019 ed.
ISBN
9783030107932
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
15.3.2019
Forlag
Springer
Antall sider
238