Spar
Relationship Marketing in Professional Services
Forfatter:
innbundet, 1996
Engelsk
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
- Undertittel
- A Study of Agency-Client Dynamics in the Advertising Sector
- Forfatter
- Aino Halinen
- ISBN
- 9780415146074
- Språk
- Engelsk
- Vekt
- 793 gram
- Utgivelsesdato
- 14.11.1996
- Forlag
- Routledge
- Antall sider
- 388
