Spar
Relationship Marketing
innbundet, 2000
Engelsk
Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice.
- Undertittel
- Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
- Redaktør
- Thorsten Hennig-Thurau, Ursula Hansen
- Opplag
- 2000 ed.
- ISBN
- 9783540669425
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 24.1.2000
- Antall sider
- 462
