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Relationship Marketing
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Relationship Marketing

Forfatter:
pocket, 2011
Engelsk
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
Undertittel
Exploring Relational Strategies in Marketing
Forfatter
John Egan
Opplag
4 ed
ISBN
9780273737780
Språk
Engelsk
Vekt
544 gram
Utgivelsesdato
31.3.2011
Antall sider
328