
Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.
- Undertittel
- Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
- Redaktør
- Luca Petruzzellis, Russell S. Winer
- Opplag
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319806761
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 31.5.2018
- Antall sider
- 987
