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Re-Modeling the Brand Purchase Funnel
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Re-Modeling the Brand Purchase Funnel

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.
Undertittel
Conceptualization and Empirical Application
Opplag
1st ed. 2017
ISBN
9783658178215
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
13.4.2017
Forlag
Springer
Antall sider
386