Spar
Raising the Corporate Umbrella
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
- Undertittel
- Corporate Communications in the Twenty-First Century
- Forfatter
- Philip J. Kitchen, Don E. Schultz
- Opplag
- Softcover reprint of the original 1st ed. 2001
- ISBN
- 9781349425327
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 1.1.2001
- Forlag
- Palgrave Macmillan
- Antall sider
- 410
