Quick Learn: Web/Online Marketing

In today's digital age, businesses need an online presence to make the most of the customer engagement, brand-building and sales opportunities that await them. This ebook is an introduction to web marketing that can help entrepreneurs, business graduates and new marketers leverage the power of the World Wide Web to make strategic marketing decisions and support organizational goals. "e;Quick Learn: Web/Online Marketing"e; covers the basics of marketing on the internet and provides a strong foundation to develop and implement ideas. The ebook offers handy tips, sample plans and guidance at your finger-tips in simple style through points, tables, facts and figures. It is your definitive easy-to-use guide to online marketing, shaping your ideas, informing your decisions and pointing you in the right direction. The book also provides a list of useful resources and tools that enrich your knowledge and understanding of web marketing.