
Quantitative Models in Marketing Research
Presents the most important and practically relevant quantitative models used for marketing research.
- Forfatter
- Philip Hans Franses, Richard Paap
- ISBN
- 9780521801669
- Språk
- Engelsk
- Vekt
- 603 gram
- Utgivelsesdato
- 9.8.2001
- Antall sider
- 222
