Spar
Public Relations Metrics
e-bok, 2009
Engelsk
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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
- Undertittel
- Research and Evaluation
- Redaktør
- Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
- ISBN
- 9781135593261
- Språk
- Engelsk
- Utgivelsesdato
- 11.9.2009
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
