Spar
Public Relations in Japan
e-bok, 2018
Engelsk
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Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "e;gurus"e; defining the field.
- Undertittel
- Evolution of Communication Management in a Culture of Lifetime Employment
- Redaktør
- Koichi Yamamura, Tomoki Kunieda, Junichiro Miyabe
- ISBN
- 9781351797740
- Språk
- Engelsk
- Utgivelsesdato
- 21.9.2018
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
