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Public Relations in China
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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
- Undertittel
- Building and Defending your Brand in the PRC
- Forfatter
- D. Wolf
- ISBN
- 9781137483812
- Språk
- Engelsk
- Utgivelsesdato
- 29.4.2016
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
