Spar
Programmatic Advertising
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.
- Undertittel
- The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
- Redaktør
- Oliver Busch
- Opplag
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319797212
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 31.3.2018
- Forlag
- Springer
- Antall sider
- 279
