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Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
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Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality

Forfatter:
pocket, 2013
Engelsk
Undertittel
An Empirical Study in the Television Industry
ISBN
9783656376972
Språk
Engelsk
Vekt
95 gram
Utgivelsesdato
24.2.2013
Antall sider
64