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Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
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Private label brands are a threat for high value manufacturer's brands such as "Charmin"!

Forfatter:
pocket, 2011
Engelsk
Undertittel
An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty
Forfatter
Miriam Mennen
ISBN
9783640805488
Språk
Engelsk
Vekt
145 gram
Utgivelsesdato
21.1.2011
Antall sider
104