
Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
- Undertittel
- An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty
- Forfatter
- Miriam Mennen
- ISBN
- 9783640805488
- Språk
- Engelsk
- Vekt
- 145 gram
- Utgivelsesdato
- 21.1.2011
- Forlag
- Grin Verlag
- Antall sider
- 104
