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Principles of International Marketing Research
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Principles of International Marketing Research

Forfatter:
Engelsk
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
Forfatter
Len Groves
ISBN
9780631193555
Språk
Engelsk
Vekt
284 gram
Utgivelsesdato
23.7.1994
Antall sider
156