Principles of Agricultural Marketing

The agricultural produce in the country is freely marketed through private trade operating in organized markets/mandies. Substantial changes have taken place in the composition and direction of agricultural exports over the past two decades. Although the growth in agricultural trade has continued to lag behind total merchandise trade, there has been a faster growth in processed agricultural products. The marketing of fruits and vegetables has so far received little attention of the government. At present, there are a large number of intermediaries in this trade between the producer and consumer which has resulted in a wide gap in the producer and consumer price of these commodities which needs to be reduced to enable farmers receive remunerative prices for their produce and boost their production and consumption in the country. This book covers all the aspects of agriculture. It is hoped, the book will be found to be of immense value to the students of higher education, researchers and teachers.