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Practice of Market Research
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Practice of Market Research

Forfatter:
pocket, 2013
Engelsk
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Opplag
4 ed
ISBN
9780273773115
Språk
Engelsk
Vekt
1150 gram
Utgivelsesdato
23.5.2013
Antall sider
608