Spar
Practical Guide to CRM
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
- Undertittel
- Building More Profitable Customer Relationships
- Forfatter
- Janice Reynolds
- ISBN
- 9781482280784
- Språk
- Engelsk
- Utgivelsesdato
- 5.2.2002
- Forlag
- CRC PRESS
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
