
Postcolonial Marketing Communication
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
- Undertittel
- Images from the Margin
- ISBN
- 9789819702879
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 9.5.2025
- Antall sider
- 178
