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Postcolonial Marketing Communication
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Postcolonial Marketing Communication

Engelsk

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.

Undertittel
Images from the Margin
ISBN
9789819702879
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
9.5.2025
Antall sider
178