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Political Marketing Alchemy
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Political Marketing Alchemy

The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
Undertittel
The State of Opinion Research
Opplag
2021 ed.
ISBN
9783030537128
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
18.8.2020
Antall sider
101