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Political Branding Strategies
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Undertittel
- Campaigning and Governing in Australian Politics
- Forfatter
- Lorann Downer
- ISBN
- 9781137580290
- Språk
- Engelsk
- Utgivelsesdato
- 3.12.2015
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
