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Places

Forfatter:
Engelsk
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Undertittel
Identity, Image and Reputation
Forfatter
Simon Anholt
Opplag
1st ed. 2010
ISBN
9781349316281
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
18.11.2009
Antall sider
168