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Place Branding through Phases of the Image
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Place Branding through Phases of the Image

Forfatter:
Engelsk
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
Undertittel
Balancing Image and Substance
Forfatter
S. Zavattaro
Opplag
1st ed. 2014
ISBN
9781349483983
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2014
Antall sider
185