Photographer's Guide to Wedding Album Design and Sales

Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practicesprovides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles isaccompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on la carte images, and how to make networking and referrals generate additional business.