Phenomenon Pokemon Go. An Analysis

Seminar paper from the year 2021 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,7, University of Dortmund, language: English, abstract: In 2016 when Pokemon Go was released, the hype around collecting Pokemon once again increased immensely and a lot of new players started to become interested in the world of Pokemon. This is owed to various features of the game. In the following, the reasons for the game's success should be found out. To do so, the franchise history of Pokemon and the game Pokemon Go itself will be described, before focussing on space-time in games. Afterwards, criteria for successful pervasive gaming and augmented reality will be compared to Pokemon Go until cultural and social aspects will be included as well with special attention to hype. Lastly, the most important findings will be summarized in the conclusion. Gaming is undisputedly one of the most liked free time activities. That is why the gaming industry is booming and constantly working on new games. Even though there are new games being released every year, some managed to stay successful over decades. Especially the Pokemon franchise is indispensable for the gaming community. For over 20 years the franchise is one of the most successful ones. For a lot of players, this series of games accompanied them since their childhood.