Spar
Perspectives on Methodology in Consumer Research
heftet, 2011
Engelsk
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
- Redaktør
- David Brinberg, Richard J. Lutz
- Opplag
- Softcover reprint of the original 1st ed. 1986
- ISBN
- 9781461386117
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 14.12.2011
- Antall sider
- 301
