Spar
Outside-In Corporation
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Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators Delighting the customer is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-MartBarbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing
- Forfatter
- Barbara Bund
- ISBN
- 9780071801522
- Språk
- Engelsk
- Utgivelsesdato
- 16.11.2005
- Forlag
- McGraw Hill LLC
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
