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Organizations in the Face of Crisis
Organizations in the Face of Crisis
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Organizations in the Face of Crisis

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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Undertittel
Managing the Brand and Stakeholders
ISBN
9781137313973
Språk
Engelsk
Utgivelsesdato
20.3.2013
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  • PDF - Adobe DRM
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