Spar
Optimal Bundling
heftet, 2010
Engelsk
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
- Undertittel
- Marketing Strategies for Improving Economic Performance
- Redaktør
- Ralph Fuerderer, Andreas Herrmann, Georg Wuebker
- Opplag
- Softcover reprint of hardcover 1st ed. 1999
- ISBN
- 9783642084591
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 9.12.2010
- Antall sider
- 299
