Operation and Management of Chain Businesses

The chain operation has three major characteristics: professional labor division, standardized operation and simplified management. The operation and management of chain enterprises' stores is a professional and standardized management process. This book mainly describes from several major modules: the development and designing of stores, product management, casher management and client service. Its contents specifically involve the research on the commercial cycle, enterprises' image planning, store front designing, the selling site's layout, commodities' structures, procurement, exhibition, check, price, promotion, goods purchase and inventory management, casher service management, the reason for the store's loss prevention and countermeasures, the loss prevention of fresh goods and the management of clients' complaints.