Spar
Online Impulse Buying and Cognitive Dissonance
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
- Undertittel
- Examining the Effect of Mood on Consumer Behaviour
- Forfatter
- Giovanni Mattia, Alessio Di Leo, Ludovica Principato
- Opplag
- 2021 ed.
- ISBN
- 9783030659226
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 13.2.2021
- Antall sider
- 99
