Spar
Online Channel Integration
Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
- Undertittel
- Value Creation and Customer Reactions in Online and Physical Stores
- Forfatter
- Jochen Binder
- ISBN
- 9783658045722
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 26.11.2013
- Forlag
- Springer
- Antall sider
- 281
