Spar
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
- Undertittel
- Using the Social Web for Branding and Marketing
- Opplag
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319796840
- Språk
- Engelsk
- Vekt
- 310 gram
- Serie
- Progress in IS
- Utgivelsesdato
- 27.3.2019
- Antall sider
- 253
